Brand · 2021

GREENFORCE Visual identity 2021

GREENFORCE Visual identity 2021

Overview

GREENFORCE launched in 2020 with a bold mission: making plant-based food joyful, accessible, and modern. I was responsible for building the complete visual identity from scratch and later leading the redesign of the webshop. From brand language and packaging to icons, presentation, and a conversion-friendly webshop: one continuous creative vision, executed across every touchpoint.

Client
GREENFORCE
Year
2021
Roles
Art DirectorDesigner
Services
BrandingArt Direction
Tools I used
FigmaAdobe CS
Status
Launched

When GREENFORCE got in touch with me in 2021, they needed a complete visual world that could carry the joy and optimism of plant-based food across every touchpoint. As freelance Art Director & Designer I developed the complete visual language. Working closely with the leadership team, I helped translate their vision into a brand presence that felt bold, playful, and memorable.

In 2022 I joined GREENFORCE as Design Team Lead and led the complete redesign of the webshop: from initial wireframes to the final layouts. The focus was on creating an intuitive, vibrant experience that felt consistent with the new visual identity and was built to convert.

The visual identity rolled out consistently across all touchpoints: from social media and webshop to the company presentation. In 2025, GREENFORCE underwent a full visual identity relaunch. This time with me involved as Creative Team Lead.